You may not have heard of Structured Data, Schema.org, and JSON-LD before, and you might not have delved into what these terms exactly correspond to.
In this blog post;
- What is Structured Data?
- What does it do?
- You can find answers to questions related to SEO!
Where is Structured Data Used?
Structured data is the code that makes sense of your search data for search engines. Search engines read the codes and use them in display results (Rich Snippet). You will be able to easily insert the desired piece of code into your web page.
For example; let’s say you have a website with recipes. If you add this structured data to your page, you can change the result in search engines. That’s why I’m experimenting with Rich Snippet, rich visual content in the results shown in search results. Rich content looks like this: To have the URL appear in search results with the above title and see some details within the text, you need to add Structured Data to your website. Structured data is available for many fields and is always in a code format.
For example, structured data is available for books, reviews, movies and your e-commerce store. With this data, you’ll be able to add more details to the Rich Snippets that appear in your search results. To see which Rich Snippet results are supported as a result of all this work, just take a look at Google’s Search Gallery. Google does not always generate or display Rich Snippet result content for your page, even if you have added this data. It doesn’t guarantee that this will happen, but the only thing you can do is to add supporting formats to your page and wait for Google to recognize these formats and display your data in the desired Rich Snippet format on the results page!
What are the Benefits of Creating Structured Data?
This study will allow you to make the changes you want in search engine search results. You can detail to search engines which ingredients you want to be included in your recipe. Google will be able to grasp all this information instantly and decide to show it in the search results. Structured Data is, therefore, an excellent tool you can use to provide detailed information about a page on your website to Google.
Google can use this information to generate informative, rich search results later.
What is Schema.org?
Schema.org is a large online project managed by Google, where you can find structured data formatting codes supported by search engines and collaboratively developed by them.
You can get code samples for free to use on your site, but you need to adapt the existing code to fit your needs. If you want to adapt existing codes for your own website, you can check the following address.
https://schema.org/docs/schemas.html
For example, if you sell T-shirts on your site, you can easily display which colors of T-shirts you offer and the sizes available in your snippet. You should research Schema.org/Product and learn which possibilities you can consider.
You can copy code examples from Schema.org and then customize the code to fit your specific preferences.
What is JSON-LD?
A JavaScript presentation method that is kept separate from the “html” body using script tags in the page header. This facilitates the development of schema markup, which does not require careful expression of the content around property labels to create structured data. JSON-LD is therefore one of the most popular format implementations. JSON-LD is one of Schema.org’s formats. These signs give you a way to write code. Schema.org also offers other markup formats such as Microdata or RDFa. We always recommend using JSON-LD, as it is less likely to break your site compared to other markups and is also preferred by Google.
The Importance of SEO for Structured Data
Structured data is important for SEO because it allows Google to easily learn about the content of your page and website. Google needs to know what a page is about in order to show it in search results. In this case, using Structured data is the same as talking to Google. The structured data process is an easy and practical way to tell Google what your site is about.
