What are Google Shopping Ads? The type of ad that provides detailed information about the products you sell on your website is called Google Shopping Ads. You can use this type of advertising to promote the products in your online shopping store, increase the number of visitors to your website and reach customers who are likely to buy the products you sell. It can be expressed as Showcase Shopping ads where a single product can be promoted or several related products related to the product range on your website can be promoted.
For example; let’s examine the ads we see for the search query sneakers. When you search on your desktop computer, you can find the results marked in the image below. Sponsored results on the right are advertisements provided by online shopping sites.
By clicking on the Shopping button in the tabs above the search results, you can see a detailed list of other results for the ads.
To create Google Shopping ads, you need to submit your products to Google via Merchant Center and create a campaign through Google Ads. Once your ads are approved, your campaign will be used on Google for your potential customers to see. Unlike other ads, this type of ad displays the product photo, title, price, store name and other information (discounts on the product, etc.). The most important feature of shopping ads is that users can see a lot of important information about the product you are selling before they click on your ad. This way, you can reach customers who are likely to buy the products you sell.
How to Create Google Shopping Ads?
After creating your campaign, you can create your ad group. When adding an ad group, you need to select your campaign and ad type for Shopping Ads and name your ad group. You can enter a bid for your ad group and start selecting product groups. Once you have identified your products, you can subdivide your products or exclude product groups that you do not want to be shown. In order for your ads to run, you need to have 6 – 10 products with high relevance in your ad group. To be included in more queries, it is recommended to have 1000 or more products in your ad group.
After selecting the product groups, you can proceed to the step of creating ads. You can save your transaction by entering details such as image, title, description, final URL, visible URL in the ads you will create. With the approval of your ads, users start to see ads for your products.
In Which Countries Can Google Shopping Ads Be Used?
Google Shopping ads are only allowed in certain countries. These countries;
- Australia
- Brazil
- Canada
- Germany
- France
- Hong Kong
- Ireland
- India
- Indonesia
- Malaysia
- Netherlands
- New Zealand
- Philippines
- Singapore
- South Africa
- Sweden
- Taiwan
- United Arab Emirates
- United Kingdom
- USA
